GEO audit tool: find out if AI knows and cites your website
- GEO score out of 10
- Five AI assistants tested
- $2 one time
- No signup needed
Ranklyst runs a GEO audit on your most important pages. It checks whether AI systems can identify your brand, trust your site and read your pages, then asks five AI assistants what they say about you. You get a ranked fix list in minutes, for $2.
- See what ChatGPT, Claude, Gemini, Grok and Perplexity say about your site
- Check whether AI crawlers can read your pages and trust your brand
- Get a prioritized fix list with effort and impact
$2 one-time payment. No account needed. Your report is ready in a few minutes and sent to your email.
What is a GEO audit?
A GEO audit checks how well your website is prepared for generative AI systems. It reviews the signals that help an AI identify your brand, the trust signals that make your pages worth using as a source, and whether AI crawlers can read your site at all. It also tests what AI assistants actually say about you. GEO stands for generative engine optimization.
Generative engines write answers instead of listing links, and they name only a few sources. If an assistant cannot read, recognize or trust your site, it names someone else. Every Ranklyst audit includes this check as part of its AI visibility checker, so you see both your site signals and the real answers.
Reviewed by Fahad Ahmad. Last updated .
Three questions every AI system asks about your website
You can organize all GEO work around three plain questions. If your site answers all three well, you have done most of what is in your control.
How GEO fits with SEO and AEO
The three layers build on each other. Each one asks a different question and has a different first fix.
| Layer | The question it asks | Example first fix |
|---|---|---|
| SEO audit | Can search engines find and rank my pages? | Remove a stray noindex tag |
| AEO audit | Can a passage on my page be quoted as the answer? | Put a direct answer under a question heading |
| GEO audit | Do AI systems know who I am and trust my pages as a source? | Add Organization markup and let AI crawlers in |
Swipe sideways to see every column
Work in this order: make pages findable with SEO, make answers quotable with AEO, then make your brand recognizable and trusted with GEO.
Four site signals a GEO audit measures
Ranklyst reviews up to 12 of your most important pages as part of about 30 measurable checks, so the same pages get the same score every time.
See what each AI assistant says about your site
Site signals tell you what you control. The recognition check tells you what the assistants do with them. It is the part most audits skip.
- 1
We ask five assistants about your site
Claude, ChatGPT, Gemini, Grok and Perplexity each answer questions about your site, so you see where each one stands.
- 2
We compare every answer with your real pages
Each answer is checked against what your site actually says. A confident guess is never counted as recognition.
- 3
We test whether you get cited
Perplexity searches the live web, so we run real customer questions through it and show whether your pages appear as sources.
AI answers vary from day to day, so treat results as a directional signal and check again after you make changes.
How to run a GEO audit with Ranklyst
No setup, no account and no technical knowledge required.
- 1
Enter your website and email
Paste your URL and the email where you want your report. There is no account to create.
- 2
Ranklyst measures and tests your site
Ranklyst reviews up to 12 of your most important pages, checks Organization schema, profile links, trust pages and AI crawler access, asks five AI assistants about your site, and tests whether Perplexity cites you for real questions.
- 3
Read your GEO score and fix the top issues
Receive your GEO score out of 10, what each assistant said, a prioritized fix list, a PDF and a share link, usually within a few minutes.
How to do a GEO audit step by step
You can run this process by hand. It works, and it takes time. Use it as a map, whether you use a tool or not.
- 1
Ask the assistants about your brand
Open a fresh chat in ChatGPT, Claude, Gemini, Grok and Perplexity. Ask the same three questions in each: “What is [your brand]?”, “Who is it for?” and “What does it cost?” Save every answer.
- 2
Compare each answer with the facts
Mark every answer as correct, partly correct, wrong or empty. A confident answer is not the same as a correct one, so check each detail against your own site.
- 3
Check that AI crawlers can reach your pages
Open yourdomain.com/robots.txt and read it line by line. Look for rules that block AI crawlers, and for a catch-all rule left over from a staging site.
- 4
Add Organization structured data
Publish Organization markup on your home page with your exact name, logo, URL and links to your official profiles. Use the same name and description everywhere.
- 5
Strengthen your About, contact and author pages
State in plain words who you are, what you do, who you serve and how to reach you. Add real author names and short bios to articles.
- 6
Publish one clear page of brand facts
Give assistants a single, easy-to-read source: what you do, who it is for, how it works and what it costs. Fix every wrong answer from step 2 on this page.
- 7
Test again on a schedule
AI answers vary from day to day. Repeat your questions after each change and again once a month, and treat the results as a trend, not a verdict.
Ranklyst runs steps 1 to 5 for you across up to 12 pages and ranks the results. Steps 6 and 7 still need you, because only you know your real brand facts and when you have made changes.
A 12-point GEO checklist you can use today
Keep this list next to your audit report. If you can tick every line, AI systems have what they need to describe you correctly.
- Your brand name is written the same way everywhere
- Organization structured data is on your home page
- Your official profiles are linked from your site
- Your About page says what you do in plain words
- Articles show real author names and bios
- Contact details are easy to find
- robots.txt does not block AI crawlers you want
- No catch-all block is left over from staging
- Security tools do not block legitimate crawlers
- One page states your key brand facts
- Prices, dates and facts are current
- You test what assistants say at least once a month
Four GEO myths that waste your time
GEO is new, and advice online is often confident and wrong. These four claims come up most.
Six GEO mistakes that keep AI from using your site
These mistakes show up again and again, even on well-built sites.
If your pages also fail basic indexing checks, start with an SEO audit before you spend time on GEO. A page that search engines cannot reach rarely becomes a source for AI either.
Where a GEO audit pays off fastest
Any brand that people may ask an assistant about can benefit. These four types usually see the clearest gaps.
Free ways to check GEO compared with Ranklyst
Manual checks are useful, and each one covers one part of the picture. Here is where each one fits.
| Method | Best for | What it leaves out |
|---|---|---|
| Asking the assistants yourself | A quick feel for what each assistant says right now | Slow to repeat, hard to compare, and easy to mistake a confident guess for a correct answer |
| Reading your robots.txt file | Spotting rules that block AI crawlers | Says nothing about brand signals, trust pages or what assistants actually say |
| Schema validators | Checking markup for syntax errors | Cannot tell whether your identity signals are clear or consistent |
| Ranklyst | One report that checks your signals, tests five assistants, verifies their answers and ranks the fixes | A snapshot for each audit, since ongoing monitoring is still coming soon |
Swipe sideways to see every column
Get your GEO audit report for $2
One payment, one website, no subscription. Your report also includes SEO and AEO scores, so you see every layer in one place.
Ranklyst reads public pages only and follows your robots.txt file. About RanklystBot
GEO is one layer of how people find you
Search engines and AI assistants read your site in different ways. These tools cover the other layers.
GEO audit questions answered
Clear answers before you run your first audit, in English, Spanish and Roman Urdu.
What is GEO (generative engine optimization)?
Generative engine optimization, or GEO, is the practice of making your website easy for generative AI systems to identify, understand and use as a source. It covers clear brand information, trust signals, structured data and letting AI crawlers read your pages.
What is a GEO audit?
A GEO audit checks how well a website is prepared for generative AI systems. It reviews your brand identity signals, your trust pages, your structured data and your AI crawler access, and it tests what AI assistants actually say about you.
What is the difference between GEO and SEO?
SEO helps search engines crawl, understand and rank your pages. GEO helps AI systems recognize your brand and use your pages as a source. They overlap, because a clear, crawlable and trustworthy site helps both. Start with your SEO basics, then work on GEO.
What is the difference between GEO and AEO?
AEO focuses on whether a passage on your page can be lifted out as a direct answer. GEO focuses on whether AI systems know who you are and trust you enough to use your pages. AEO is about the answer, and GEO is about the source.
How do I do a GEO audit step by step?
Ask the main AI assistants about your brand, compare each answer with the facts, check that AI crawlers can reach your pages, add Organization structured data, strengthen your About, contact and author pages, publish a clear page of brand facts, and test again on a schedule. Ranklyst runs most of these checks in one audit.
What does a Ranklyst GEO audit check?
Ranklyst checks Organization structured data and profile links, About, author and contact trust signals, and whether your robots.txt file lets AI crawlers in. It also asks Claude, ChatGPT, Gemini, Grok and Perplexity about your site and tests whether Perplexity cites you for real questions.
How do I check if ChatGPT mentions my website?
Ask ChatGPT what your brand is and who it is for, in a fresh chat, and compare the answer with your site. Then ask it the questions your customers would ask without naming your brand, and see whether you appear. A Ranklyst audit runs this check across five assistants and verifies each answer.
How do I get my website cited by AI assistants?
No one can guarantee a citation. You improve your chances by letting AI crawlers read your pages, stating clearly who you are, publishing accurate and current facts, showing real authors, and writing direct answers to real questions. Then test regularly and fix what the assistants get wrong.
Should I allow AI crawlers in my robots.txt file?
It depends on your goals. If you want AI assistants to know and cite your site, allow the crawlers you trust. Some companies use separate crawlers for training and for live search, so read each company’s documentation before you block anything. Blocking AI crawlers does not change how Googlebot ranks your pages.
What is llms.txt and do I need it?
The llms.txt file is a proposed convention for giving language models a short summary of your site. It is not an official standard, and no major AI provider has promised to use it. It is cheap to add, but do not expect it to change your results. Clear pages and open crawler access matter far more.
Does structured data help AI understand my brand?
It helps. Organization markup states your name, logo and official profiles in a format machines read without guessing. It works best when the markup matches your visible content and your profiles use the same name and description.
What if an AI assistant says something wrong about my business?
Publish the correct facts on a clear, crawlable page, such as your About page or a brand facts page. Make sure your profiles agree with it. Then test again after a few weeks. You cannot edit an assistant’s answer directly, so your best fix is a clear and consistent source.
Why do AI answers change from day to day?
Assistants generate answers each time, and many also search the live web. Wording, sources and even recommendations can differ between runs. Treat one result as a snapshot and look for patterns across several tests.
Will GEO guarantee that AI recommends my site?
No. Nobody controls AI answers. A GEO audit shows what is holding your site back and what to fix first, and you can run it again to check your progress.
Is there a free GEO audit?
You can check by hand. Ask the assistants about your brand, read your robots.txt file and review your About page. Ranklyst costs $2 once and does these checks for you across up to 12 pages, then ranks the fixes.
How much does a GEO audit cost?
A Ranklyst audit costs $2 per website, one time, with no subscription. The same report also includes your SEO and AEO scores.
Do small businesses need GEO?
Yes, if customers may ask an AI assistant for recommendations in your field. A small business with a clear About page, accurate facts and open crawlers can be easier for an assistant to describe correctly than a bigger site with scattered information.
Can agencies and freelancers use Ranklyst for client sites?
Yes. Each audit gives you a PDF report and a share link you can send to clients. It shows clients something new: what AI assistants say about their brand today.
¿Qué es una auditoría GEO?
Una auditoría GEO revisa si los sistemas de IA pueden identificar tu marca y usar tus páginas como fuente. Comprueba los datos estructurados de Organization, las señales de confianza, el acceso de los rastreadores de IA y lo que dicen los asistentes sobre tu sitio. Ranklyst revisa estos puntos en hasta 12 páginas por un pago único de $2.
GEO audit kya hai?
GEO audit yeh check karta hai ke AI systems aapke brand ko pehchan sakte hain aur aapke pages ko source ke taur par istemal kar sakte hain ya nahi. Is mein Organization schema, trust signals, AI crawler access aur yeh dekha jata hai ke AI assistants aapki website ke baare mein kya kehte hain. Ranklyst ye checks 12 pages tak sirf $2 mein kar deta hai.
Find out what AI says about your website
Run your Ranklyst audit and get your GEO score, what five assistants say about you, and exactly what to fix first.
One-time payment · No account · Report in a few minutes